Welcome to
Petigree Global
Your Gateway to the MENA Market. Petigree Global is your in-house expert at: Market Entry, Compliance, Distribution & Technology Solutions
We Simplify Your Market Entry
Expand
Reach new markets across the MENA region
Comply
Navigate regulations with zero stress
Succeed
Grow your brand with data-driven support
​Services Offered For Brand Expansion
30-Minute Free Consultation
A complimentary session to understand a brand's unique value, maturity stage, and readiness for market entry.
Pilot Program & Launch
Testing products through their retail network, followed by data-driven marketing campaigns to introduce and position the brand in the market.
Market Competitiveness Assessment
Conducting thorough due diligence, surveys, and studies to evaluate a product's fit and viability in the market.
Marketing & Analytics
Providing comprehensive brand-building support, performance analytics, and Al-driven insights to refine strategy, boost sales, and grow presence.
Compliance & Registration
Managing all legal and regulatory requirements, including product registration and quality testing, to ensure hassle-free market access.
Label Translation
Given the UAE requirement for all
labels to be in Arabic & English,
we can translate your labels for
you
Consultation & Product Evaluation - Understanding brand readiness.
We plan a consultation to understand from you where you want to take your brand. We also request any available data to understand the brand's current market position and success.
Our Process
Our Approach To Your Brand
Market Assessment & Compliance
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We conduct a full market potential analysis for your products.
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Petigree covers 100% of market assessment costs.
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Compliance costs are shared 50/50* - this includes label translation and registration, and food and beverages registration.
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We identify the correct registration categories for your products
Retail Placement
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Access to UAE's top food and beverages & general retailers.
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Phase 1: Placement in specialized stores
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Phase 2: Expansion to supermarkets (Carrefour, Lulu, Spinneys, etc.
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Retailer selection based on market assessment data.
Import & Logistics
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We handle the entire import process, from customs clearance to documentation.
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Pilot phase: Shipping & distribution costs shared 50/50*.
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Strategic phased approach: Introducing key SKUs first, ensuring smooth market adaptation.
Sales & Market Insights
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Continuous feedback from retailers & customers.
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Additional sales and marketing support to ensure stable growth after the pilot program.
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Data-driven recommendations for SKU optimization & marketing tactics.
The rate card and corresponding quotes will be provided related these costs after the initial consultation.
​Services Offered For Brand Expansion
Fast-track market entry — Your products reach UAE shelves quickly.
We take our time to understand your brand and treat it with value. Its not only about selling!
We have built strong partnerships with top pet retailers, ensuring that your products are distributed throughout the Emirates.
Our team provides comprehensive support from registration to full-scale distribution Besides our expertise in the MENA Market and extensive knowledge of the industry, we implement
Our team provides comprehensive support from registration to full-scale distribution
Besides our expertise in the MENA Market and extensive knowledge of the industry, we implement an innovative approach to logistics, focusing on data driven decisions for efficient operations.
Challenges Of Entering The MENA Market And Our Solution
Complex Regulations & Compliance
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Strict registration, labeling, and quality standards.
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Import restrictions and time-consuming approval processes.
High Competition & Market Entry Barriers
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Established local brands dominate retail spaces.
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Limited shelf space for new international brands.
Logistics & Distribution Challenges
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Customs delays and supply chain inefficiencies.
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High shipping costs and complex distribution networks.
Cultural & Consumer Behavior Differences
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Preferences vary by region (organic, grain-free, halal-certified products).
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Lack of localized marketing and brand awareness.